Of course, this is not H first foray into high-end fashion. The retailer launches limited-edition designer collections around the same time every year, just in time for the holidays, and as in previous years, the clothes are only available while supplies last.
Items from previous collaborations with designers such as Karl Lagerfeld, Roberto Cavalli and Stella McCartney have resold for hundreds of dollars on sites like eBay. This time around, the company is actively trying to thwart shoppers from buying up the collection for the purpose of resale and restricting purchases to two items per style.
But that will hardly suppress demand. opening on Saturday.
In previous years, "people were sleeping in the streets," said spokeswoman Jennifer Ward.
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